Programme

Ryann Miller Director of Non Profit Services, Care2

Fresh Blood: Online Lead Acquisition and Conversion

This session will discuss online lead acquisition and converting those leads into donors. We’ll talk about why, how and where to acquire leads online, how to convert them, which conversion channels work best, and why. We’ll show you the numbers and we’ll tell you the stories. Using multiple case studies, this session will give you the tools to start acquiring leads right away.

Ted Hart Chief Executive Officer, Hart Philanthropic Services Group (tedhart.com)

Online Success Strategies, Tools and Trade Secrets

Over the past decade nonprofit organizations have been inundated with Internet services and technology options. This session taught by Ted Hart, one of the world’s foremost experts on Nonprofits and the Internet will focus nonprofit leadership on how they can improve the management, networking and fundraising of their organization through the use of these tools. Content is based on the JUST RELEASED new book Nonprofit Internet Management: Strategies, Tools and Trade Secrets. While nonprofit organizations continue to embrace the use of the Internet for a variety of purposes, the challenge organizations face is not whether they should be using the Internet, but instead HOW they should manage their Internet applications in a coordinated, cost-effective and efficient manner to leverage these efforts for maximum benefit. Following the guidance offered in this book will help charities address increasing public demands for accountability and performance measurement of nonprofits.

Content will cover:

1. Management of Fundraising Online Using the Internet
2. Accountability of Nonprofits
3. Performance Measurement Using Online Tools
4. Saving Money, Adding Efficiency Using the Internet